January 9 SETTING GOALS THAT WILL CHART YOUR PATH TO BUSINESS SUCCESS Seamen's Bank, Wellfleet 8:30 – 10 AM
To maximize your chance of success in business, you need to have clearly established goals, and a means to effectively measure the performance of your business in advancing those goals. In their workshop, we will discuss the best system of these essential processes. Participants will leave with Goals and Objectives for their particular business. Facilitator - Mim Goldberg.
February 5 RECRUITING, HIRING AND ON BOARDING EMPLOYEES Seamen's Bank, Wellfleet 8:30 – 10 AM
Hiring is a major challenge for small businesses. This workshop will cover the best practices for the entire process of locating and hiring good candidates for your business. Participants will learn the best practices for job postings, resume review, interviewing and on-boarding new employees for their business. Facilitator – Pam Sande
March 4 THE 4 PILLARS OF AN EFFECTIVE WEBSITE Seamen's Bank, Wellfleet 8:30 – 10 AM
What makes a GREAT website? Web Veteran Dale Shadbegian leads a discussion in four parts – strategy, best practices, creativity, and the sanity check. Attendees will walk away with research based tips on how to get the most out of their website. Facilitator – Dale Shadbegian
APRIL 11 GROW YOUR BUSINESS THROUGH SOCIAL MEDIA Seamen's Bank, Wellfleet 8:30 – 10 AM
Effective use of social media is a must for businesses in today’s world. This workshop will cover a number of basic social media tools for small businesses. Topics will include an overview of the most popular social media networks, general guidelines on what will be attractive content on those networks and how to post it, and how to use basic analytics to gauge effectiveness of your social media efforts. Participants will leave this session with a number of tips and tricks for the effective use of social media, including on content and posting. Facilitator – Caitlin Drown