The CDP is partnering with SCORE Cape Cod to bring Lower Cape businesses a 3 session workshop series to improve your marketing skills and further develop your brand. Every businesses needs to find new customers and keep in touch with their existing ones. Register for 1 or all 3 sessions.
March 5, 2019
NETWORKING LIKE YOUR BUSINESS DEPENDS ON IT ….. IT DOES.
with Marc Goldberg, SCORE Mentor and owner of Marketech Inc.
To grow your business, you need to grow your network. This workshop will provide you with the practical tools that you can use to expand your sphere of influence and grow your business. Participants will leave this workshop with specific tools that they can use to plan, execute and follow up on their next networking opportunity.
March 19, 2019
CREATING THE BRAND CALLED "____". BUILDING YOUR BUSINESS INTO A RELEVANT BRAND.
with Marc Goldberg, SCORE Mentor
If you don't have a clearly defined point of difference on which to build your brand then you'll find it tough to succeed. This workshop will focus on how to identify and define the point of difference and then how to translate that into a brand statement. Participants will leave with the tools needed to create a differentiated brand positioning stat will resonate with your target consumer.
APRIL 2, 2019
MARKETING—IT’S MORE THAN ADVERTISING.
with Jean Mojo, SCORE Mentor
Marketing is the part of your business that drives revenue. Covering the key introductory principles of marketing, the workshop will help you understand how to leverage your brand and integrate all aspects of marketing to get and keep customers. Participants will come away with the tools needed to set marketing objectives and tactical concepts that will help successfully execute against those objectives.